February 2012
60 posts
The target market...
According to my very knowledgeable book, “Marketing Fashion” one must conduct extensive research in order to understand the customer and create a product/service that fulfils or exceeds consumer requirements.
The main points of research being:
Demographic
Geographical
Psychological & Behavioural
Usage & Benefit
Personally I believe that classifying consumers using...
WatchI resisted for a while but it’s too pretty to ignore - here’s the much lauded Dree Hemingway for ManiaMania video. Half the prettiness is thanks to the videographer, the multi talented Cara Stricker. Ms Stricker is the ultimate multi-media artist - she has crossed effortlessly from photography, film direction and accessory design during her short career. Portable TV describe her...
WatchHow to turn blogging into a business. So many kids are making it happen, why not you?
Via PedestrianJobs
The map of Melissa Leong’s career has taken an unpredictable route from the point of finishing school to her thrivingFooderati blog which is the foundation of her current business. From dreams of a concert pianist to a short-lived gig as a makeup artist, an unfulfilling stint in...
I love the back stories that accompany Wildfox’s new collections. They conjure up imagery that sits so perfectly with the clothes and add a magical dimension that is somehow missing from other fashion labels (I guess Charlotte Free helps somewhat as well, her ethereal/punk beauty is really insane).
“We all wish we were part of a fairy tale, some magical creature in some great love...
January 2012
46 posts
WatchStrawberry Militia and Graphic Fury in association with the University of Arts, London, presents the video ‘Let’s Press’ about the art of letterpress. Watch and weep!
I found this great website called ‘Australian Green Hosting’ which offers carbon neutral website hosting. I’m of the belief that every small thing counts and this initiative is something that I’d really like to support and be a part of. At this point in time I’m not sure what my requirements for a website would be but it’s important to me that I would...
